Mafalda Racana

Briefly describe the role model’s professional journey and current position.

Prompt questions:

  • What is your current role and organisation?
  • How long have you been in green tech?
  • Cosa ti ha spinto a entrare in questo settore?

 

I am actively involved in FAI Giovani, where I contribute to the organisation of events and awareness campaigns aimed at promoting environmental and cultural heritage protection. My role focuses on engaging young people and local communities through initiatives that combine sustainability, education, and participation.

I have been working in this field for around 5 years. I was initially drawn to this sector through my interest in cultural heritage and environmental issues, and I wanted to be part of something that creates a direct connection between people and their territory.

Describe the major obstacles in the role model’s career.

Prompt questions:

  • Quali sono state le sfide professionali o personali più difficili?
  • How did these challenges affect your career growth?

 

One of the main challenges has been engaging younger generations in environmental topics in a meaningful and continuous way. Often, participation is high during events but harder to maintain over time.

Another challenge has been balancing voluntary commitment with professional growth, especially in the early years, when building experience and networks required a lot of personal investment.

Explain how challenges were overcome.

Prompt questions:

  • What actions, strategies, or skills helped you overcome obstacles?
  • Ci sono stati mentori, strumenti o reti che hanno aiutato?

 

To address these challenges, I focused on creating more interactive and inclusive events, making sustainability topics accessible and engaging. Working in teams and sharing responsibilities within the group helped maintain continuity and motivation.

Networking has also been essential: collaborating with other associations, institutions, and local stakeholders allowed us to expand our impact. Learning by doing, and being open to experimentation, has been a key part of my growth.

Highlight key successes and contributions.

Prompt questions:

  • Which projects or initiatives are you most proud of?
  • Any awards, recognitions, or measurable outcomes?
  • How did your work contribute to sustainability or green tech innovation?

 

I am particularly proud of contributing to the organisation of local events linked to national campaigns such as the Giornate FAI, which help raise awareness and bring people closer to the value of cultural and natural heritage.

Through these initiatives, we were able to involve a growing number of young participants and volunteers, strengthening the local network and promoting a more active and conscious approach to sustainability.

Provide guidance for aspiring professionals.

Prompt questions:

  • What advice would you give to someone entering the green tech industry?
  • Quali lezioni hai imparato che gli altri dovrebbero conoscere?

 

My advice is to start from your passions and look for opportunities to turn them into action. The green sector is not only about technical roles, but also about communication, community building, and awareness.

Do not underestimate the value of volunteering and networking: they can open many doors and help you understand where you want to go. Being proactive and curious makes a big difference.