Stage 1: how she learned it
Studied to become a biology teacher.
Developed an understanding of environmental systems, sustainability, and ecological issues.
Sustainable Mobility, Cycling Tourism and Circular Economy
Ireland
Iris Allen
Sustainability and Operations Support, Feel Good Bicycles
From lab-based biology work to leading sustainability at a cycling and eco-tourism business — turning frustration with plastic waste into everyday environmental action.
Mid (5–15 years)
Career pathway
Stage 2: skills acquired
Laboratory-based work following studies.
Gained practical experience while identifying opportunities to reduce waste and improve recycling practices.
Stage 3: how she learned it
Promoting recycling initiatives and sustainable practices within workplace environments.
Helped encourage operational changes that reduced waste sent to landfill and increased recycling.
Stage 4: how she learned it
Involvement in Feel Good Bicycles and sustainable tourism services, workshops and conferences.
Supports bicycle rental services, biodiversity tours, and sustainable transport solutions that reduce car dependency and encourage outdoor recreation.
Stage 5: how she learned it
Day-to-day management of sustainable business practices and customer services.
Promotes cycling, accessibility, waste reduction, reuse, and environmental awareness within the local community.
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