{"id":1409,"date":"2026-09-09T11:22:29","date_gmt":"2026-09-09T11:22:29","guid":{"rendered":"https:\/\/netzeroheroes-platform.eu\/?page_id=1409"},"modified":"2026-09-09T11:22:52","modified_gmt":"2026-09-09T11:22:52","slug":"martina-nemcic-case-study","status":"publish","type":"page","link":"https:\/\/netzeroheroes-platform.eu\/hr\/martina-nemcic-case-study\/","title":{"rendered":"Martina Nem\u010di\u0107 – case study"},"content":{"rendered":"
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Martina Nem\u010di\u0107<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tProfesionalna pozadina<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Ukratko opi\u0161ite profesionalni put uzora i njegovu trenutnu poziciju.<\/span><\/p>

Uvodna pitanja:<\/span><\/p>

  • Koja je va\u0161a trenutna uloga i organizacija?<\/span><\/li>
  • Koliko dugo se bavi\u0161 zelenom tehnologijom?<\/span><\/li>
  • \u0160to vas je motiviralo da se pridru\u017eite ovom sektoru?<\/span><\/li><\/ul>

    \u00a0<\/p>

    Imam nekoliko uloga: <\/span><\/p>

    1) direktor i suosniva\u010d digitalne agencije Creek&Pine, koja se bavi istra\u017eivanjem, dizajnom i razvojem energetski u\u010dinkovitih \u2013 niskouglji\u010dnih \u2013 web stranica. <\/span><\/p>

    2) voditelj projekata vezanih uz demokratizaciju energije, pravedne tranzicije i energetsku obnovu u energetskoj zadruzi KLIK. <\/span><\/p>

    3) Predsjednik Udruge za mlade, kulturu i ekologiju Orej,<\/span><\/p>

    4) Ambasador EU Pakt-a za klimu.<\/span><\/p>

    \u00a0<\/p>

    Bavio sam se ekolo\u0161kim i dru\u0161tvenim pitanjima gotovo cijeli svoj profesionalni vijek, jo\u0161 od svog prvog samoinicijativnog projekta Flaster \u2013 aplikacije za tretiranje grada. U zelene tehnologije u\u0161ao sam 2022. godine kada sam se, kao voditelj projekata u tehnolo\u0161kom sektoru, aktivno po\u010deo baviti energetskom u\u010dinkovito\u0161\u0107u digitalnih proizvoda. Godinu dana kasnije nastao je Creek&Pine, digitalna agencija posve\u0107ena razvoju web stranica i aplikacija temeljenih na na\u010delima digitalne odr\u017eivosti. Godine 2026., zajedno s partnerskom tvrtkom, pokre\u0107emo platformu The Code for Climate, \u010diji je cilj dekarbonizacija digitalnih proizvoda i timova velikih kompanija. Paralelno, od 2024. godine, kroz energetsku zadrugu KLIK, radim na projektima vezanim uz obnovljive izvore energije, energetske zajednice, pravednu energetsku tranziciju, energetsko siroma\u0161tvo i energetske obnove.<\/span><\/p>

    \u00a0<\/p>

    Profesionalni prijelaz u energetski sektor i teme odr\u017eivosti bili su prirodan nastavak svega \u0161to sam u tom trenutku ve\u0107 radio. Odr\u017eivost je sa mnom jo\u0161 od djetinjstva \u2013 odrastao sam na selu i rano postao svjestan koliko smo svi ranjivi na klimu. Kasnije, rade\u0107i u tehnolo\u0161koj industriji, shvatio sam starni utjecaj digitalnih proizvoda na okoli\u0161. To me potaknulo da po\u010dnem djelovati, mijenjaju\u0107i vlastite prakse i zagovaraju\u0107i odgovorniji pristup tehnologiji.<\/span><\/p>

    \u00a0<\/p>

    Postao sam veleposlanik EU-ova Klimatskog pakta kako bih dobio jo\u0161 ve\u0107u, me\u0111unarodnu platformu za razgovor o utjecaju digitalnih tehnologija na okoli\u0161 i podizanje svijesti kod \u0161to ve\u0107eg broja ljudi \u2013 koji potom mogu zahtijevati sistemske promjene.\u00a0 <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIzazovi s kojima se suo\u010dava<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

    Opi\u0161ite glavne prepreke u karijeri uzora.<\/span><\/p>

    Uvodna pitanja:<\/span><\/p>

    • Koji su bili najte\u017ei profesionalni ili osobni izazovi?<\/span><\/li>
    • Kako su ovi izazovi utjecali na va\u0161 profesionalni razvoj?<\/span><\/li><\/ul>

      \u00a0<\/p>

      Jedan od najve\u0107ih izazova u mojoj karijeri bio je ulazak u potpuno novo i nedovoljno prepoznato podru\u010dje \u2013 digitalnu odr\u017eivost. Kada nemate postoje\u0107u industriju, zajednicu ili sustavnu podr\u0161ku, ne mo\u017eete se samo osloniti na ono \u0161to ve\u0107 znate i o\u010dekivati rezultate. Osim \u0161to u\u010dite od nule, ujedno gradite prostor za tu temu \u2013 a biti me\u0111u prvima u zemlji i regiji \u010desto zna\u010di raditi s prili\u010dno usamljene pozicije.<\/span><\/p>

      U praksi to zna\u010di da ula\u017eem jednaku koli\u010dinu vremena u razvoj projekata kao i u edukaciju i zagovaranje. Moj kolega i ja redovito odr\u017eavamo besplatna predavanja u tvrtkama i na konferencijama kako bismo podigli svijest o tome kako neu\u010dinkovite digitalne tehnologije utje\u010du na okoli\u0161, ljude i poslovanje. Taj \u201cnevidljivi\u201d dio posla \u010desto je iscrpljuju\u0107i, ali je nu\u017ean kako bi se uop\u0107e stvorili uvjeti za promjenu.<\/span><\/p>

      Jedna od klju\u010dnih prepreka le\u017ei u dominantnom narativu o digitalizaciji. Desetlje\u0107ima smo je promatrali kao \u201c\u010distu\u201d alternativu analognim, \u201cprljavim\u201d procesima, ne preispituju\u0107i \u0161to se zapravo doga\u0111a iza kulisa. \u010cak i danas mnogi do\u017eivljavaju \u201coblak\u201d kao ne\u0161to apstraktno i gotovo bez utjecaja, ne shva\u0107aju\u0107i koliko energije i resursa tehnolo\u0161ka industrija tro\u0161i. Kada sam po\u010dela govoriti o tim temama, gotovo da nije bilo sugovornika \u2013 a kamoli \u0161ire podr\u0161ke.<\/span><\/p>

      Ipak, osje\u0107aj da dugoro\u010dno radim ne\u0161to va\u017eno i ispravno bio mi je glavni pokreta\u010d. S perspektive tradicionalne karijere, moglo bi se re\u0107i da je pokretanje vlastite tvrtke koja ide \u201cprotiv\u201d moje industrije bio korak unazad \u2013 u smislu sigurnosti, prihoda ili linearne napredovanja. No upravo mi je taj izbor omogu\u0107io da radim na temama koje sam smatrao klju\u010dnima i da izgradim ne\u0161to \u0161to prije nije postojalo.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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      Objasnite kako su izazovi svladani.<\/span><\/p>

      Uvodna pitanja:<\/span><\/p>

      • Koje su vam radnje, strategije ili vje\u0161tine pomogle prepreke svladati?<\/span><\/li>
      • Jesu li postojali mentori, alati ili mre\u017ee koji su pomogli?<\/span><\/li>
      • \u00a0<\/li><\/ul>

        Danas shva\u0107am da nema prave \u201cza\u0161tite\u201d od promjene \u2013 pogotovo ne u svijetu oblikovanom umjetnom inteligencijom i ubrzanim tehnolo\u0161kim razvojem. Zbog toga svjesno gradim vlastitu otpornost i zajednicu oko sebe. Ono \u0161to mi najvi\u0161e poma\u017ee jest pra\u0107enje moje znati\u017eelje, \u010dak i kada me vodi u nepoznato, i govorenje \u201cda\u201d stvarima koje su \u010desto izazovne, a ponekad i neugodne.<\/span><\/p>

        Takvi trenuci mogu biti udarac za ego, ali s vremenom sam nau\u010dio da se to mo\u017ee prevladati izlo\u017eeno\u0161\u0107u \u2013 novim ljudima, novim perspektivama i stalnim u\u010denjem. Va\u017eno mi je donositi odluke s integritetom i biti u miru s njima, \u010dak i kada se poka\u017eu pogre\u0161nima. Isto tako, trudim se ne vezati previ\u0161e uz uloge i karijerne etikete, budu\u0107i da vjerujem kako fleksibilnost postaje jedna od najva\u017enijih vje\u0161tina za otpornu karijeru.<\/span><\/p>

        Moja najve\u0107a podr\u0161ka i poticaj je moj suprug Vedran, s kojim sam pokrenula brend Creek & Pine. No s vremenom su se oko mene stvorili neo\u010dekivani saveznici \u2013 ljudi iz razli\u010ditih industrija, generacija i s razli\u010ditim iskustvima. Ono \u0161to ih spaja iskrena je posve\u0107enost odr\u017eivosti i socijalnoj pravdi. Upravo kroz te odnose neprekidno u\u010dim i rastem, na \u010demu sam im duboko zahvalna.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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        Istaknite klju\u010dna postignu\u0107a i doprinose.<\/span><\/p>

        Uvodna pitanja:<\/span><\/p>

        • Na koje projekte ili inicijative ste najponosniji?<\/span><\/li>
        • Ima li kakvih nagrada, priznanja ili mjerljivih rezultata?<\/span><\/li>
        • Kako je va\u0161 rad doprinio odr\u017eivosti ili inovacijama u zelenim tehnologijama?<\/span><\/li><\/ul>

          \u00a0<\/p>

          Ponosna sam na sve \u0161to radim, posebno na Creek&Pine kao projekt, koji je u potpunosti pionirski projekt odr\u017eive digitalne agencije u Hrvatskoj. Uz to, uskoro \u0107emo pokrenuti platformu The Code for Climate s ciljem educiranja tehnolo\u0161kih timova velikih kompanija, kako bismo im pomogli u zapo\u0161ljavanju i edukaciji dizajnera, razvojnih in\u017eenjera i voditelja projekata koji razumiju svoj utjecaj na okoli\u0161 i mogu pomo\u0107i tvrtki u dekarbonizaciji njezinih digitalnih procesa. Priznanja za ovaj rad sti\u017eu neo\u010dekivano, a rezultat rada vidljiv je kada druge digitalne agencije i tvrtke po\u010dnu razgovarati o tim temama. Kao profesionalno priznanje istaknula bih da je na bijenalnoj Izlo\u017ebi hrvatskog dizajna 23\/24 \u2013 najve\u0107oj izlo\u017ebi suvremenog dizajnerskog stvarala\u0161tva u Hrvatskoj, Creek&Pine bio nominiran za nagradu u kategoriji dizajna u digitalnim medijima \u2013 \u010dime je prvi put nominirana jedna energetski u\u010dinkovita internetska stranica.<\/span><\/p>

          \u0160to se ti\u010de mog rada u energetskoj zadruzi \u2013 ponosan\/ponosna sam na na\u0161 sveobuhvatni centar (one-stop-shop) za energetsku obnovu koji vodim \u2013 koji je jedan od rijetkih primjera takvih centara koje vode gra\u0111ani \u2013 za gra\u0111ane. Godine 2025. primili smo me\u0111unarodnu nagradu Climate Star koju dodjeljuje Climate Alliance za najbolju lokalnu energetsku akciju, a 2026. bili smo nominirani za SozialMarie, presti\u017enu me\u0111unarodnu nagradu za dru\u0161tvene inovacije.<\/span><\/p>

          OSS poma\u017ee gra\u0111anima u realizaciji projekata obnovljivih izvora energije i energetskoj obnovi domova. Poseban naglasak stavlja se na energetski siroma\u0161na ku\u0107anstva kojima se aktivno poma\u017ee u pristupu subvencijama, administraciji i dono\u0161enju odluka bez financijskog rizika. Time se energetsku tranziciju pretvara s individualnog tr\u017ei\u0161nog izbora u zajedni\u010dki dru\u0161tveni proces koji smanjuje nejednakosti i ja\u010da lokalnu otpornost. Jedinstveno mjesto usluge (OSS) vidim kao kombinaciju \u201cpro\u010delja\u201d za gra\u0111ane, uz paralelni razvoj inovativnih energetskih, dru\u0161tvenih i istra\u017eiva\u010dkih projekata u pozadini, koje vodi gra\u0111anska energetska zadruga. Za razliku od klasi\u010dnih modela OSS-a, ured nije krajnja to\u010dka, ve\u0107 ulaz u \u0161iri ekosustav energetskih zajednica, pilot-projekata i novih modela energetske obnove.<\/span><\/p>


          <\/span>Samo u 2024. i 2025. godini pomogli smo u izgradnji i osiguranju subvencija za gotovo 800 kW. Uz to, odr\u017eao sam desetke radionica i predavanja o ku\u0107noj energetskoj u\u010dinkovitosti, energetskoj obnovi i energetskim zajednicama.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

          \n\t\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSavjeti i zaklju\u010dci<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

          Pru\u017eite smjernice profesionalcima u usponu.<\/span><\/p>

          Uvodna pitanja:<\/span><\/p>

          • Koji biste savjet dali nekome tko ulazi u industriju zelene tehnologije?<\/span><\/li>
          • Koje si lekcije nau\u010dio koje bi drugi trebali znati?<\/span><\/li>
          • \u00a0<\/li><\/ul>

            Jedna od klju\u010dnih lekcija koje sam nau\u010dio jest da odr\u017eivost nije dodatak, ve\u0107 na\u010din razmi\u0161ljanja koji mora pro\u017eimati sve \u0161to radimo. Svaki se posao mo\u017ee voditi na odr\u017eiviji na\u010din. Tako\u0111er je va\u017eno shvatiti da promjene rijetko dolaze brzo. Rad u ovom sektoru \u010desto uklju\u010duje edukaciju, zagovaranje i strpljivo pomicanje granica, \u0161to mo\u017ee biti izazovno, ponekad bolno, ali ima velik dugoro\u010dni utjecaj.<\/span><\/p>

            Savjetovao bih vam da izgradite vlastitu mre\u017eu ljudi \u2013 ne samo unutar svoje industrije, ve\u0107 i izvan nje. Ne samo unutar svoje generacije ili generacija bliskih vama \u2013 razgovarajte s ljudima koji su mnogo stariji i mla\u0111i od vas. Najzanimljivije i najva\u017enije stvari doga\u0111aju se upravo na raskri\u017ejima razli\u010ditih znanja i perspektiva. Nemojte \u010dekati dok se ne osjetite \u201cdovoljno spremnima\u201d. Ako vidite problem i imate \u017eelju djelovati, to je ve\u0107 dovoljno dobar razlog za po\u010detak. Ljudi sli\u010dnih razmi\u0161ljanja prirodno \u0107e gravitirati prema vama.<\/span><\/p>

            Ovo je prostor koji se jo\u0161 uvijek aktivno gradi, \u0161to zna\u010di da imate priliku ne samo sudjelovati, ve\u0107 i oblikovati njegov smjer. Znati\u017eelja, spremnost na u\u010denje i otvorenost prema interdisciplinarnom radu ovdje su va\u017eniji od \u201csavr\u0161ene\u201d stru\u010dnosti. Kao netko tko je doista diplomirao politi\u010dku komunikaciju i odnose s javno\u0161\u0107u, mislim da to mogu posvjedo\u010diti.\u00a0 <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Martina Nem\u010di\u0107 Professional Background Briefly describe the professional path of the role model and his current position. Introductory questions: What is your current role and organization? How long have you been involved in green technology? What motivated you to join this sector? \u00a0 I have several roles: 1) director and co-founder of the digital agency Creek&Pine, which deals with research, design and development of energy-efficient – low carbon – websites. 2) manager of projects related to the democratization of energy, fair transitions and energy renewal in the energy cooperative KLIK. 3) President of the Orej Association for Youth, Culture and Ecology, 4) Ambassador of the EU Climate Pact. \u00a0 I have been dealing with environmental and social issues almost my entire professional life, ever since the first self-initiated project Flaster (PatchUp) \u2013 an application for the treatment of the city. I entered green technologies in 2022 when, as a project manager in the technology sector, I actively started dealing with the energy efficiency of digital products. A year later, Creek&Pine was created, a digital agency dedicated to the development of websites and applications based on the principles of digital sustainability. In 2026, together with a partner company, we are launching The Code for Climate platform, which aims to decarbonize digital products and teams of large companies. In parallel, from 2024, through the energy cooperative KLIK, I am working on projects related to renewable energy sources, energy communities, just energy transition, energy poverty and energy renovations. \u00a0 The professional transition to the energy sector and sustainability topics were a natural extension of everything I was already doing at that point. Sustainability has been with me since childhood \u2013 I grew up in the countryside and became aware early on how vulnerable we all are to the climate. Later, while working in the technology industry, I realized the real environmental footprint of digital products. This inspired me to start taking action, changing my own practices and advocating for a more responsible approach to technology. \u00a0 I became an ambassador for the EU Climate Pact to gain an even larger, international platform to talk about the impact of digital technologies on the environment and to raise awareness among as many people as possible \u2013 who can then demand systemic changes.\u00a0 Challenges Faced Describe the main obstacles in a role model’s career. Introductory questions: What were the most difficult professional or personal challenges? How have these challenges affected your career growth? \u00a0 One of the biggest challenges in my career was entering a completely new and under-recognized field \u2013 digital sustainability. When you don\u2019t have an existing industry, community or systematic support, you can\u2019t just rely on what you already know and expect results. In addition to learning from scratch, you are also building a space for the topic \u2013 and being among the first in the country and region often means working from a rather lonely position. In practice, this means that I invest an equal amount of time in project development as I do in education and advocacy. My colleague and I regularly give free lectures in companies and at conferences to raise awareness about how inefficient digital technologies affect the environment, people, and business. This \u201cinvisible\u201d part of the work is often exhausting, but it is necessary to create the conditions for change in the first place. One of the key obstacles lies in the dominant narrative about digitalization. For decades, we have viewed it as a \u201cclean\u201d alternative to analog, \u201cdirty\u201d processes, without questioning what is actually happening behind the scenes. Even today, many perceive the \u201ccloud\u201d as something abstract and almost without impact, not realizing how much energy and resources the technology industry consumes. When I started talking about these topics, there were almost no interlocutors \u2013 let alone wider support. Nevertheless, the feeling that I was doing something important and right in the long run was my main driver. From a traditional career perspective, one might say that starting my own company that goes \u201cagainst\u201d my industry was a step backwards \u2013 in terms of security, income, or linear progression. But it was this choice that allowed me to work on topics that I considered crucial and to build something that didn\u2019t exist before. Strategies & Solutions Explain how the challenges were overcome. Introductory questions: What actions, strategies or skills helped you overcome obstacles? Were there mentors, tools, or networks that helped? \u00a0 Today, I realize that there is no real \u201cprotection\u201d from change \u2013 especially not in a world shaped by artificial intelligence and accelerated technological development. That is why I am consciously building my own resilience and community around me. What helps me the most is following my curiosity, even when it leads me into the unknown, and saying \u201cyes\u201d to things that are often challenging, sometimes uncomfortable. Such moments can be a blow to the ego, but over time I learned that this can be overcome by exposure – to new people, new perspectives and constant learning. It’s important to me to make decisions with integrity and be at peace with them, even when they turn out to be wrong. Equally, I try not to get too attached to roles and career labels, as I believe flexibility becomes one of the most important skills for a resilient career. My biggest support and encouragement is my husband Vedran, with whom I started Creek & Pine. But over time, unexpected allies have formed around me \u2013 people from different industries, generations, and experiences. What unites them is a sincere commitment to sustainability and social justice. It is through these relationships that I continuously learn and grow, and for that I am deeply grateful. Achievements & Impact Highlight key achievements and contributions. Introductory questions: What projects or initiatives are you most proud of? Are there any awards, recognitions or measurable results? How has your work contributed to sustainability or innovation in green technologies? \u00a0 I am proud of everything I do, especially Creek&Pine as a project, which<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1409","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t