{"id":1398,"date":"2026-09-09T11:20:11","date_gmt":"2026-09-09T11:20:11","guid":{"rendered":"https:\/\/netzeroheroes-platform.eu\/?page_id=1398"},"modified":"2026-09-09T11:20:48","modified_gmt":"2026-09-09T11:20:48","slug":"maja-adzaga-case-study","status":"publish","type":"page","link":"https:\/\/netzeroheroes-platform.eu\/hr\/maja-adzaga-case-study\/","title":{"rendered":"Maja Ad\u017eaga - Studij slu\u010daja"},"content":{"rendered":"
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Maja Ad\u017eaga<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tProfesionalna pozadina<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Dio sam udruge \u010ciste\u0107i medvjedi\u0107i primarno kao kreativni i izvedbeni kota\u010di\u0107. U praksi to zna\u010di da me se naj\u010de\u0161\u0107e mo\u017ee prona\u0107i na terenu, bilo u \u0161umi punoj sme\u0107a ili u u\u010dionici punoj djece. Najvi\u0161e u\u017eivam u radu s ljudima, posebno u vo\u0111enju kreativnih i edukativnih radionica kroz koje odr\u017eivost nastojimo pribli\u017eiti na jednostavan, stvaran na\u010din primjenjiv svima u praksi. Udruzi sam se pridru\u017eila prije pet godina kao volonterka, a posljednjih godinu i pol dana ondje sam zaposlena.<\/span><\/p>

Otad se profesionalno bavim odr\u017eivo\u0161\u0107u, a sve je po\u010delo prili\u010dno spontano. Jednom kada po\u010dnete primje\u0107ivati \u200b\u200bkoliko sme\u0107a ostavljamo iza sebe (posebno ako je ostavljeno na krivim mjestima), te\u0161ko je to ignorirati. Za mene se to brzo pretvorilo u potrebu da u\u010dinim ne\u0161to konkretno, i kroz rad s drugima i njihovo educiranje, nadam se da mogu ostaviti barem mali trag, onaj mali glas u njihovoj glavi koji ih kasnije podsjeti da stanu, razmisle i mo\u017eda naprave druga\u010diji izbor.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIzazovi s kojima se suo\u010dava<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Jedan od najve\u0107ih izazova bio je prona\u0107i ravnote\u017eu izme\u0111u entuzijazma i stvarnih kapaciteta, posebno u okru\u017eenju gdje se toliko toga oslanja na volontiranje, ograni\u010dene resurse i mnogo nevidljivog rada. Osje\u0107aj da radi\u0161 Sizifov posao ponekad se javlja u situacijama kada se vratimo na lokaciju koju smo ve\u0107 o\u010distili, a na njoj je ista koli\u010dina sme\u0107a kao i prije. Ili na lokacijama gdje su ljudi ostavili toliko otpada da nas tuga lako mo\u017ee preplaviti. U takvim je situacijama lako preuzeti previ\u0161e obaveza i izgorjeti, posebno kada radi\u0161 ne\u0161to do \u010dega ti je stvarno stalo. Uz to, bio je izazov izgraditi kontinuitet u radu i odr\u017eati ljude motiviranima u sektoru koji \u010desto ne dobiva dovoljno podr\u0161ke ili priznanja.<\/span><\/p>

Ti su me izazovi nau\u010dili da se neke stvari jednostavno ne doga\u0111aju preko no\u0107i i da promjena zahtijeva strpljenje i ponavljanje. Kroz to sam stekao realniji pogled na tempo kojim se stvari mijenjaju, ali i dodatnu motivaciju da ustrajem, \u010dak i kada rezultati nisu odmah vidljivi ili uklju\u010duju malo gr\u010dke mitologije.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tStrategije i rje\u0161enja<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Prakti\u010dnost i kreativnost najvi\u0161e mi poma\u017eu, trudim se rje\u0161avati probleme odmah, na terenu, a ne \u010dekati savr\u0161en trenutak. Suradnja s timom i volonterima vrijedi suha zlata; zajedno smi\u0161ljamo kako akcije \u010di\u0161\u0107enja i razne projekte u\u010diniti u\u010dinkovitijima i zabavnijima, pa prepreke \u010desto zavr\u0161avaju kao prilike za novu, zabavnu ideju.<\/span><\/p>

Tako\u0111er sam nau\u010dio da se od svakoga mo\u017ee ne\u0161to nau\u010diti, \u010dak i na neo\u010dekivanim mjestima, pa tako svaki izazov donosi malu lekciju i alat za sljede\u0107i put. Planiranje radnji, jasna komunikacija i zapisivanje svega poma\u017eu da se stvari ne zaborave i da rezultati budu vidljivi, \u010dak i kada se \u010dini da stalno guramo isti kamen uzbrdo.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPostignu\u0107a i utjecaj<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Ne mogu izdvojiti samo jedan projekt ili inicijativu na koju sam najponosnija, ali posebno mi je drago \u0161to sam bila dio projekta Ekolo\u0161ka u\u010dionica, interaktivnog programa u kojem djeca kroz prakti\u010dne aktivnosti u\u010de o prirodi i za\u0161titi okoli\u0161a, pri \u010demu sam, osim osmi\u0161ljavanja projekta, bila i osoba koja ga je provodila. Projekt je financiralo Ministarstvo obrazovanja i drago mi je \u0161to je prepoznat kao vrijedan doprinos odgoju i obrazovanju. Tako\u0111er, jako mi je drag i projekt Eko-knji\u017enica, \u010diji sam koncept razvila s kolegicom, a potom ga samostalno provodila, a financirao ga je Grad Zagreb, \u0161to mi dodatno pokazuje da su na\u0161e ideje prepoznate i cijenjene. Ponosna sam i na autorsku predstavu \u010cM, koju pripremam uz pomo\u0107 i savjete dragih ljudi.<\/span><\/p>

Udruga je kroz svoj rad primila nekoliko priznanja: \u017duti okvir u kategoriji \u201cOdr\u017eivi gradovi i odr\u017eive zajednice\u201d od National Geographic Croatie i Adria Media Zagreba 2021. godine, Zeleni leptir od Rezolucije Zemlja za kampanju \u201cBaci \u017evaku u ko\u0161u\u201d 2024. godine, a neki su na\u0161i volonteri bili nominirani i za Volonterski Oskar. Ipak, moja je najve\u0107a nagrada u svim onim trenucima kada \u010dujem od djeteta da su roditelje nau\u010dili da ne bacaju \u017evake na pod ili kada dobijem zagrljaj na kraju radionice. To su trenuci u kojima je moja sre\u0107a neizmjerna i koji mi doista pokazuju da ono \u0161to radim ima smisla.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSavjeti i zaklju\u010dci<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Savjetovao bih svima koji ulaze u sektor odr\u017eivosti da ne \u010dekaju savr\u0161en trenutak, ve\u0107 da po\u010dnu s onim \u0161to mogu u\u010diniti odmah. \u010cak i mali postupci imaju zna\u010dajan utjecaj, a iskustvo se gradi kroz praksu i stalno u\u010denje. Va\u017eno je biti spreman eksperimentirati, razmi\u0161ljati i prilagoditi svoj pristup situaciji i ljudima s kojima radite.<\/span><\/p>

Jedna od najve\u0107ih lekcija koje sam nau\u010dio jest da se promjena ne doga\u0111a preko no\u0107i i da se napredak ponekad \u010dini sporim, ali ustrajnost i strpljenje se isplate. Tako\u0111er, nikada nemoj podcijeniti va\u017enost timskog rada i zajedni\u010dkog djelovanja, ali budi i spreman u\u010diti od svakoga, ponekad u neo\u010dekivanim situacijama. U kona\u010dnici, ono \u0161to radi\u0161 ima najvi\u0161e smisla kada vidi\u0161 da utje\u010de na ljude i okoli\u0161, stoga uvijek tra\u017ei na\u010dine kako svoju strast i kreativnost usmjeriti u stvarno djelovanje.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\"\"<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Maja Ad\u017eaga Professional Background I am part of the \u010ciste\u0107i medvjedi\u0107i association primarily as a creative and performing den wheel. In practice, this means that I can most often be found in the field, whether in a forest full of garbage or in a classroom full of children. I enjoy working with people the most, especially leading creative and educational workshops through which we try to bring sustainability closer in a simple and real way that is applicable to everyone in practice. I joined the association five years ago as a volunteer, and for the last year and a half I have been employed there. I’ve been in the sustainability field in a professional sense ever since, and it all started quite spontaneously. Once you start noticing how much trash we leave behind, (especially if it’s left in the wrong places) it’s hard to ignore. For me, it quickly turned into a need to do something concrete, and through working with others and educating them, I hope I can leave at least a small mark, that little voice in their head that later reminds them to stop, think, and maybe make a different choice. Challenges Faced One of the biggest challenges was finding a balance between enthusiasm and real capacity, especially in an environment where so much relies on volunteering, limited resources and a lot of invisible work. The feeling of doing a Sisyphean job sometimes comes in situations where we return to a location we have already cleaned and there is the same amount of trash as before. Or in locations where people have left so much trash that sadness can easily overwhelm us. In such situations, it is easy to take on too much and burn out, especially when you are doing something you really care about. In addition, it was challenging to build continuity in work and keep people motivated in a sector that often does not receive enough support or recognition. Those challenges taught me that some things just don’t happen overnight and that change requires patience and repetition. Through this, I gained a more realistic view of the pace at which things change, but also an additional motivation to persevere, even when the results are not immediately visible or involve a bit of Greek mythology. Strategies & Solutions Practicality and creativity help me the most, I try to solve problems immediately, on the ground, and not wait for the perfect moment. Collaboration with the team and volunteers is worth its weight in gold; together we figure out how to make clean-ups and various projects more efficient and fun, so obstacles often end up as opportunities for a new, fun idea. I also learned that you can learn something from everyone, even in the most unexpected places, so every challenge brings a small lesson and a tool for the next time. Planning actions, clear communication, and writing everything down help keep things from getting forgotten and results visible, even when it seems like we’re constantly pushing the same rock uphill. Achievements & Impact I cannot single out one project or initiative that I am most proud of, but I am especially glad that I was part of the Ecological Classroom project, an interactive program in which children learn about nature and environmental conservation through practical activities, where in addition to designing the project, I was also the person who implemented it. The project was financed by the Ministry of Education and I am glad that it was recognized as a valuable contribution to education. I am also very fond of the Ecological Library project, the concept of which I developed with a colleague, and then implemented it independently, and it was financed by the City of Zagreb, which further shows me that our ideas are recognized and appreciated. I am also proud of the author’s \u010cM play, which I am preparing with the help and advice of dear people. The association has received several awards through its work: the Yellow Frame in the “Sustainable Cities and Sustainable Communities” category from National Geographic Croatia and Adria Media Zagreb in 2021, the Green Butterfly from Resolution Earth for the “Throw Your Chewing Gum in the Bin” campaign in 2024, and some of our volunteers were nominated for the Volunteer Oscar. However, my greatest reward is all those moments when I hear from a child that they taught their parents not to throw gum on the floor, or when I get a hug at the end of a workshop. These are moments in which my happiness is immeasurable and which truly show me that what I do has meaning. Advice & Takeaways I would advise anyone entering the sustainability sector not to wait for the perfect moment, but to start with what they can do right now. Even small actions have a significant impact, and experience is built through practice and constant learning. It is important to be willing to experiment, reflect, and adapt your approach to the situation and the people you are working with. One of the biggest lessons I’ve learned is that change doesn’t happen overnight and that sometimes progress seems slow, but persistence and patience pay off. Also, never underestimate the importance of teamwork and working together, but also be open to learning from everyone, sometimes in the most unexpected situations. Ultimately, what you do has the most meaning when you see it impacting people and the environment, so always look for ways to channel your passion and creativity into real action. Additional visuals\/photos (optional)<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1398","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t